Showing results for 
Search instead for 
Did you mean: 
Constant Contact wants to help you succeed! We’re celebrating our professional service programs on the Constant Contact Community this month and you have a chance to try one of the services for free! Learn more.

Three Smart Strategies To Survive Losing A Customer

Contributing Solution Provider

Three Smart Strategies To Survive Losing A Customer

Customers, clients or consumers… we need them all if we are to stay alive.


3-Survival-tipsVtype.jpgWhen business people hear the word marketing, they often think of efforts to acquire new customers. Businesses are seeing marketing efforts move more toward relationships, a stronger focus on community and know what customer’s need at any one time. Plus, it’s easier to keep a present customer than trying to market for new ones.


From a marketing and business perspective, people who buy your products and services are called customers, clients or even just consumers. In the prehistoric days prior to social media, your customers fit into many categories.


The top category was the customer who would be around a long time. They were active, profitable and well, around for a very long time. These customers were referred to as the “goldmine” as they provided high revenues throughout their lifetime.


Go4TheGold.jpgThese so called “goldmines” are still around, but just as there is a scarcity of real gold in them hills, so is this type of customer. And so are the companies who somehow remain in business because of them.


The present day smart companies know that their personalization methods can lead them to potential “goldmines” in their CRM database.


How do you get more personal?

Today’s databases are enabling companies to add the collected customer and prospect data in many different forms and segments to develop more relevant communications between them.


The increasing use of analytics measuring the effectiveness of communication channels as direct mail, email, social media, and mobile, provide very useful marketing information. The more you know, in a good way (avoid privacy issues) enhances the customer buying experience.


Learn the tools of the trade.


DataManagement.jpgJust as the gold miners use tools to get the gold out of the ground, you’ll need special marketing tools. For starters, the most important is a database to store the collected gold. The CRM’s of today are well worth the investment.


Secondly, the whole company, from the managers to the staff, must be on board for providing a better experience during the buying process for their customers. Employees in customer service know firsthand what customers like during the buying experience. Make sure they share this information with all employees throughout the company.


Third, people digest information differently. Even the slightest preference can be a marketing game changer. You may find a variety of customer buying experiences that can make a purchase easier and rewarding.


Tightrope.jpgAs any coach in a team sport knows, playing the best players on their rosters will lead to victories. Be like that coach. Put your best people in a position to win over the suspects and prospects, to customers. It might just feel like your team is winning the most gold medals.  


For additional ideas on the value of learning customer preferences, click here to learn the secrets on how a charitable organization gets more donations. 


Thanks for reading and please share. Please add your comments or success stories below. I can be reached at









Marketing Communications Group, Inc




Constant Contact Solution Provider
Marketing Communications Specialist
Need your marketing performance evaluated?