The Community is hosting an End of Summer sweepstakes! Participants must complete tasks to earn tickets that will enter them with a chance to win a free year of Constant Contact and other great prizes!*
*No Purchase Necessary. For Official Rules, visit here. Constant Contact’s End of Summer 2020 Sweepstakes ends on October, 20, 2020 at 11:50 PM EST.

Three reasons why Small Business should use Video in email marketing

Highlighted
Solution Provider

Three reasons why Small Business should use Video in email marketing

  

Approximately half of the marketers who used video in email campaigns saw increased click-through rates, increased time spent reading the email, and increased sharing and forwarding. (Source: eMarketer). 

 

  1. Subscribers find them more interesting and active in comparison to plain text. Therefore, a video email is likely to make more impact on viewers.

 

 

 

 

2. It’s the easiest way to disseminate a lot of information in a short space of time.

 

 

3. To get you even more excited, 76% of businesses say that video provides good return on investment. Besides, online video editing tools are constantly improving and becoming more affordable. 

 

 


Laura Ramirez Drain
President and CEO
Master Certified
Constant Contact Authorized Local Expert
www.linkedin.com/in/lauradrain
Reston office 703.880.4100
DC office 202.250.0887

Random WordsMarketing * video* web *logos
www.randomwordsmaketing.com
Visit our TV and Radio show www.cafelatinoTv.com
3 REPLIES 3
Highlighted
Occasional Visitor

Re: Three reasons why Small Business should use Video in email marketing

We have been using videos in email marketing for some time now and we have seen a phenomenal jump in the click rate. It's was 40%. And we just used a normal video gif which when clicked to the recepient to our youtube video. 

Regards

Manish Roshan

Director Transpixelstudio

 

Highlighted
Occasional Participant

Re: Three reasons why Small Business should use Video in email marketing

Gracias por la solución. Estas navidades hemos añadido vídeos a nuestros productos en el ecommerce y la tasa de conversión se duplicó.

Highlighted
New Member

Re: Three reasons why Small Business should use Video in email marketing

I agree with Laura. I also run a small business of product manufacturing and while following my email strategy last month I used 3D Product animation which helped me generate more inquiries.  I thing you should try the same. 

Constant Contact 2020 End of Summer Community Sweepstakes!

The Constant Contact User Community is hosting a sweepstakes. The more you participate, the more chances you have to win! Read on to learn more...

Read More
Featured