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Three reasons why Small Business should use Video in email marketing

Solution Provider

Three reasons why Small Business should use Video in email marketing

  

Approximately half of the marketers who used video in email campaigns saw increased click-through rates, increased time spent reading the email, and increased sharing and forwarding. (Source: eMarketer). 

 

  1. Subscribers find them more interesting and active in comparison to plain text. Therefore, a video email is likely to make more impact on viewers.

 

 

 

 

2. It’s the easiest way to disseminate a lot of information in a short space of time.

 

 

3. To get you even more excited, 76% of businesses say that video provides good return on investment. Besides, online video editing tools are constantly improving and becoming more affordable. 

 

 


Laura Ramirez Drain
President and CEO
Master Certified
Constant Contact Authorized Local Expert
www.linkedin.com/in/lauradrain
Reston office 703.880.4100
DC office 202.250.0887

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2 REPLIES 2
Occasional Visitor

Re: Three reasons why Small Business should use Video in email marketing

We have been using videos in email marketing for some time now and we have seen a phenomenal jump in the click rate. It's was 40%. And we just used a normal video gif which when clicked to the recepient to our youtube video. 

Regards

Manish Roshan

Director Transpixelstudio

 

Occasional Participant

Re: Three reasons why Small Business should use Video in email marketing

Gracias por la solución. Estas navidades hemos añadido vídeos a nuestros productos en el ecommerce y la tasa de conversión se duplicó.