Good stuff! Most of the answers come by just getting in there and getting banged up a little. You'll find various opinions on social media but it is not, as some would have you believe, a one-size-fits-all solution. You can waste an enourmous amount of time if you try to do them all and do them all well. Unless you third party it out, you'll find that honing in on just a few (or maybe just a couple) social media sites is a better option. Just make sure, as question #2 addresses, that you know your target audience first and foremost.
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