Twitter as a perfect marketing tool

Occasional Organizer

Twitter as a perfect marketing tool

The microblogging service Twitter is one of the largest social media platforms in the world. It has 300 million active users around the world, another half billion unregistered visitors are looking for information in it, and the number of installations of the mobile application is approaching one billion. When used correctly, Twitter can become a unique brand platform for communication with the audience. However, few people know how to use it correctly.


According to the company itself, Twitter has one of the highest conversion rates for advertising messages - 3-5%. 73% of users follow different small brands and read their tweets, 60% of them made purchases using this service. 57% of users learned about these businesses for the first time from Twitter.


On Twitter, unlike other social networks, tweets are displayed in the same stream in user feeds in chronological order. Therefore, the main task here is to make users in this thread notice your posts. Some people buy Twitter followers to become more noticeable. Though, it is not the last resort. Here are some tips to help you achieve this.


Write bright and short tweets


You can write up to 140 characters in a regular Twitter message. Still, the company's research shows that messages up to 100 characters in length increase audience reach by 18%. Especially if they contain a call to action - tweet as human and straightforward as possible. 


A common mistake is faceless, press release-like tweets. When companies are going to publish something on their blogs, first, they should think about what will give users their message. It should entertain, inform, or help the audience. Ideally, do it all at the same time. If the message does not fit any of these requirements, it is better not to publish it at all.


 Seize the moment


Every two days, Twitter users post about a billion tweets, and each brand can respond with a relevant message. But it is more important to reach out to any user at the right time, than to the right user at the wrong time.

Use photos and videos in your tweets

According to Simply Measured, posts with multimedia content get an audience reach of at least 300% more than standard tweets. A post with a loaded photo will be seen by five times more people than if the tweet just contains a link to the picture (which will also lead the user off Twitter). Also, in this photo, you can place your logo, etc.


On Twitter, promotional videos are now beneficial - the price of them is one of the lowest in the world. Another small tip: "If you want the audience to watch the video, do not place other links under it and be sure to tell users: "Watch this video!"



Plan your posts

Various studies show that it is best to click on tweets from Monday to Thursday from 13:00 to 15:00, and most users retweet from 16:00 to 17:00 on Friday. In general, users are most often active on Twitter at the beginning of the week, the dynamics begin to decline gradually by the weekend, and on Sunday evening begins to grow again.


But on weekends and holidays, on the other hand, there is less competition among advertisers, the coverage of advertising messages is greater, and the cost of advertising impressions is lower. Brands can save on paid promotion on Twitter by correctly using holidays for their purposes.



Hashtags are an essential point that advertisers often overlook, and without which conversion is significantly reduced. Hashtags help you start a conversation, build it in the right direction, or get on the agenda.


Hashtags should not be abused. They should not be more than one or two, maximum three. As practice shows, tweets with one or two hashtags receive more retweets than tweets with several. The hashtag should be treated as a call to action. If there is already more than one call to action on a tweet, the user may be confused about which one to click on.



Listen to your audience


The secret to Twitter brand success lies in knowing what the audience is interested in right now. Understand how she lives at the moment, and you can reach out to her. Think about what visual content will be of interest to users at the moment.


The proper use of tools, especially new tools, is the key to the success of a marketer. To do this, you need to know when, how, and to what extent to use it.