Use Social Media to be a White Knight on Black Friday
by Mark Mikelat, president of Building Aspirations
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The Thanksgiving holiday is just a couple of days away. I wish you a blessed, safe and happy time with family and friends. Give thanks. Show appreciation. Enjoy the love and company of your family and friends. What comes right after Thanksgiving? It is Black Friday. Here are 8 Ways to Use Social Media to be a White Night on Black Friday.
1) Create a hashtag for Twitter
Twitter is fast and furious, not unlike the mad dash to find those elusive Black Friday deals. Create a hashtag that is specific to your promotion and share Twitter updates throughout the day. Encourage people to take advantage of, and share your promotion. Remember to include an additional geo-specific tag of your city, or neighborhood if your product is at a specific location. .
2) Encourage story sharing on your Facebook page
Ask your friends on Facebook to share their holiday stories. I am certain that somebody will have a gut-busting comedic anecdote about some Thanksgiving family disaster. And, this type of sharing encourages more sharing. By encouraging some funny sharing amongst your Facebook fans, you create customer interaction and engagement. You can be the source of their holiday merriment, and your fans can write the content for you.
3) Post some holiday survival tips on your blog
Help your customers. Provide tips on your blog. We all have holiday challenges and we can all use some help. Share suggestions, and expert advice that connects you and your business with the holidays. If you are a fitness expert, explain how people can enjoy the holidays without gaining weight. If you a financial planner, provide tips on how they can buy great gifts without piling on more credit card debt.
4) Create a customer appreciation video for YouTube
Create a holiday thank you video. Tell your customers why you appreciate them. Give them sincere thanks and wrap this into a high quality video. Have your staff members in the video as well. Let them share quick comments about what they appreciate. You could even tap into Facebook’s auto play feature. Simply host the video on YouTube, but share the link on Facebook.
5) Invite fans to post pictures on Instagram
Create some buzz on Instagram with the sharing of photos. Have people take pictures of your products in holiday poses. Encourage them to be creative and fun. You could even create a contest around this. The best holiday pose might win a gift card, for example. You can also include the same hashtag that was created for the Twitter promotion.
6) Thanksgiving leftover recipes are great content for your Pinterest board
Do not neglect your Pinterest board. It is a great place for sharing recipes and we all need more creative solutions for the Thanksgiving leftovers. Share holiday recipes and encourage your followers to repin them. Make sure to send interested viewers back to your website, blog, or lead capture page.
7) Send an email campaign to says thanks
Also, you can send an email campaign of appreciation to your clients. Thank them. Appreciate them. Create holiday specific promotions for your products and services. Suggest creative ways that your products can be given as gifts.
8) Help those who need your help
Lastly, and more importantly, go out of your way to help somebody. Help somebody who can in no way help you back. Help them because they need help. Help them because you are there to help them. Help them because it is the right thing to do.
A White Knight is a savior. They come to help. They come to rescue. Be that knight, whatever that means for you and your business. Collect toys for needy children. Collect food for hungry families. Support a cause. Serve at a charity. Support your church.
Consider donating a portion of your holiday sales to your preferred charity. Advertise this program online so that all your current customers can share it with potential new customers. Black Friday creates a huge buzz for your business. Let us tap into this promotional fervor to help you, your business, and those who really need help. I encourage you to be a White Knight on Black Friday.
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