Jeff Brooks states that "simple writing is good writing". You don't want to confuse anyone with big words. He says if you do, people will ultimately not donate because they just won't know what you're talking about. And you don't want that.
He found this great tool online "The Up-Goer Five text editor" and it will help you find easier to understand words. The system will give you the top 1000 words that are easily known.
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