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Using an Autoresponder to Convert your Contacts from Implied to Express Consent

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Using an Autoresponder to Convert your Contacts from Implied to Express Consent

autoresponder.pngPermission marketing can be defined as follows:

 

"Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them." ~Seth Godin, Author of 'Permission Marketing'

 

The strategy outlined below details the steps to create an Autoresponder to convert your contacts from implied to express consent for your email marketing efforts.

 

The first step is to create your Autoresponder. Get started by creating the desired email layout and prepare text that resembles your standard permission reminder. Let your audience know where and when you met and that you'd like to keep in touch with them through email. Lastly, include in this email a confirmation link as your call to action - let them know by clicking this link they will continue to receive email from you.

 

Now, you'll want to schedule this email in your Autoresponder schedule. The time frame in which you schedule this email will vary depending on your own personal preferences. Furthermore, you can also implement a staggered schedule in which this email can be sent multiple times. It is important to note that Constant Contact Autoresponders can be scheduled up to one year in advance.

 

When your contact clicks confirmation link, Constant Contact will automatically convert the permission for this contact from implied consent to express consent.Following these steps detailed above is a great way to convert your contacts from implied consent to express consent.

 

What have you done at your organization to get your contacts from Implied to Expressed Consent? Have you utilized Autoresponders for this? What other ways does your organization use Autoresponders?

Vito Marchese
President, Whiteboard Studio inc.

2300 Yonge Street, Suite 1600
Toronto ON Canada
M4P 1E4

Tel: 416-250-1200
www.whiteboardstudio.com
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