Vacation Time? Time to pre-schedule your emails!
Summer is here and, if you’re like me, you’re excited to take some vacation time to relax and recharge – but, what about your customers? I’ve said before that the lazy days of summer don’t have to be sluggish for your business, and summer is an ideal time to cultivate your relationship with your business contacts by way of bright, creative and appealing engagement.
I often work with clients to plan their email marketing calendar and, during this time of year, when routines are more variable, I appreciate my favorite Constant Contact tool even more: the scheduling feature.
The ability to pre-schedule communication with clients is invaluable when it comes to convenience and organization, and affords everyone the opportunity to enjoy some down time without lagging behind in communication and outreach. Here are some ways in which the scheduling feature makes email marketing like a day at the beach:
As we speak, I am working on several emails for a client before she hits the road for vacation. Because they will be pre-scheduled, her time away will be far from “all work and no play!”
If you haven’t tried pre-scheduling your emails, this summer is a great time to experiment, and I would love to hear your thoughts on how this feature works for you.
Whether you are planning a vacation or staycation, enjoy!
Cathy Ann Drury
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