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What Do You Offer Donors?

Honored Contributor

What Do You Offer Donors?



When you're reaching out to your donors, what is your  Call-to-Action?   This is probably the most important information in your communication with them. What do you want them to do?  And what exactly makes a good offer?


  • A clearly explained problem: that your donor can assist with
  • Your problem needs a solution: How can they help?
  • Impact and value: What is their donation going to help exactly?
  • Urgency: Why should they give today?


What works for your nonprofit?


Check out Karen's full post "What do you offer donors?"