What Social Media Networks Should I Use to Market My Products and Services
Without a doubt, companies and individuals of today should be active on all three social media giants: Facebook, Twitter and LinkedIn. Below you will find functionalities, demographics and basic etiquette of each.
It’s fair to say that Facebook has taken over social media. For kids as young as 10 to people up to even 80 years old, Facebook has by far the widest reaching demographic (almost 400 million members, and 100 million of them live in the US!); the average Facebook user spends nearly an hour on Facebook per day. Having a business account on Facebook, better known as a Page, will allow you to reach all people that like your company page quickly and frequently as you post messages, pictures, and media (and they, in turn, can share content that you share with their friends, and so on and so forth).
With Facebook, you can communicate with your customers on the media, photos, messages, and whatever else you share, slowly building deeper relationships and turning a “just-once” customer into a life-long buyer.
As you continue to have an active presence on the company Page, Facebook has built in analytic software that helps track how many visits your Page is getting and at what frequencies, and how this differs at different points in time, allowing you to understand your customer on a deeper, more analytical level. This allows you to tweak your marketing strategies and online presence as you see fit, with the help of this Facebook software. Facebook also has built-in technology to create numerous types of advertisements.
Twitter, like Facebook, is a casual way to connect with existing costumers and increase knowledge about your company. With a company account on Twitter, businesses can expand their reach over costumers by connecting day in and day out—tweets can be posted at any time, day or night, and if a costumer follows you, that tweet will show up in their Twitter Feed.
For those costumers (and potential costumers) that do not follow you on Twitter, the chances of you reaching the untapped potential skyrockets when the companies’ tweets are re-tweeted, there for exposing your tweet to the followers of the costumer that re-tweeted your tweet.
Twitter allows maximum control over branding, allows as much interaction with the costumer as you choose, shares news about the company, and runs promotions. With only 140 characters and easy-to-use interface, Twitter provides a concise and simple option in the digital marketing game of today.
On the other hand, there is LinkedIn, a professional networking website that is free to join. Like Facebook, there is an option for more ‘advanced’ membership options that you pay a price for, but the minimum, free membership is just fine.
LinkedIn attracts a more nuanced crowd than Facebook—with membership being high among educated, high earning ($75,000+) professionals, exactly the type of person you want to network with. LinkedIn is accessible for both individuals and businesses.
For individuals, LinkedIn is now an extended resume, with descriptions of past and current occupations, university degrees, and other accomplishments. It allows you to “Connect” with peers, colleagues, former classmates, and other acquaintances, which allows you to further your networking capacity.
LinkedIn is also easy to use and necessary for businesses today. The benefits are almost endless: attracting new clients, targeting specific industries or groups, longer client lifecycles, creating a targeted online community, and countless others.
Joining LinkedIn as a business allows you to connect with your current employees and personal connections, as well as increasing your online presence to attract new clients (as I already said but it cannot be over stated) and potential employees that wouldn’t have been found otherwise.
332 million people use LinkedIn, averaging 2 new users per second! With that level of growth on a professional level, it is hard to deny that having a LinkedIn profile is incredibly beneficial both for companies and individuals.
This three social media networks allow interplay between one another; if you share a post on Facebook, you can tweet the link to your Facebook page encouraging your followers to check it out (and possibly gaining “likes” on your Facebook page to increase relevancy). The same goes for LinkedIn—its important to keep all three updated and active because without them, companies often falter and lose out on potential business.
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