Kivi shared 6 categories of Nonprofit Blogs. She states that it's fine if you want to combine these, but that it's "helpful to have one primary direction in mind and to categorize nonprofit blogs based on what your organization hopes to achieve".
The News Blog
If you want to be known as a go-to source on a particular topic
The Advocacy Blog
If you want to be known as the "voice" on your issue
The Toolbox Blog
If you want to be known as a resource, problem solver, or technical assistance provider
The Storytelling Blog
If you want donors to better understand the need for and impact of your organization
The CEO/ED Blog
If you want to build confidence in and support for your organization's decisionmaking, leadership, and approaches
The Professional Life Blog
If you want to capture your staff's passion for their work without having an "official blog"
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