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What’s the Ideal Frequency for Your Nonprofit’s Email Newsletter​s?

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CTCT Employee

What’s the Ideal Frequency for Your Nonprofit’s Email Newsletter​s?

Regularly sending an informative email newsletter to your supporters is an essential part of keeping them connected and deepening their connection to your organization. But the wrong frequency is a top reason why supporters will disconnect and unsubscribe from your mailing list.

 

How frequently are other nonprofits emailing? According to the 2011 Nonprofit Communications Trends Report:

  • Monthly (43%)
  • Every other week (17%)
  • Quarterly (16%)

 

But what’s the right frequency for your organization? How regular is enough or too much for your supporters?

 

Read the full blog post here.

Caroline Shahar