What’s the Ideal Frequency for Your Nonprofit’s Email Newsletters?
Regularly sending an informative email newsletter to your supporters is an essential part of keeping them connected and deepening their connection to your organization. But the wrong frequency is a top reason why supporters will disconnect and unsubscribe from your mailing list.
How frequently are other nonprofits emailing? According to the 2011 Nonprofit Communications Trends Report:
Every other week (17%)
But what’s the right frequency for your organization? How regular is enough or too much for your supporters?