Showing results for 
Search instead for 
Did you mean: 
Constant Contact wants to help you succeed! We’re celebrating our professional service programs on the Constant Contact Community this month and you have a chance to try one of the services for free! Learn more.

When You Embrace Data Management In Marketing...

Contributing Solution Provider

When You Embrace Data Management In Marketing...

Marketing Will Reward You with Success. 


DataManagement.jpgCan data help build a stronger relationship between your company and customers? The answer is a definite yes. I have personally witnessed success in a variety of small businesses.


There are so many variables in marketing, from data management down to the final say from the customer making purchases, that impact marketing and the management team.


Working with small businesses today, especially those who use a customer-centric marketing (CCM) strategy, can guide any business throughout all interactions that take place between the company and customers. And, that includes customer data. 


For example, a small business has less data but what they do have, is probably a workable data set. All they need is a commitment from the top on down.  


Today’s ability to analyze many customers buying points increases company knowledge. A company will use this knowledge to increase the efficiency using the company’s marketing tactics.


Knowing what a customer wants and likes increases the odds for marketing to sell more products. Even when customers send mixed signals in the analysis on their data, you need to take into account that customer whims can change daily. The situation is not perfect but is heading in the right direction.


People all have a different reason why they buy a product. They also have similarities that can be documented and grouped into segments. Good marketing starts by building customer segments, using them, and updating frequently. 


The answers are not only centered in the efforts of collecting customer data, analysis, and testing, but how to manage the data to give marketing better tactics to capture more sales. 


It's a never-ending process that can strain any resources and even employees. Management expects more, and the team believes they give more attention to the data. The truth is you can never have enough good data to feed data management. 


Want to read more? Customers are willing to tell you what they want... But the data you collect can reveal even more. 


Thanks for reading and please share.


Mike Deuerling

Marketing Communications Group, Inc.



Constant Contact Solution Provider
Marketing Communications Specialist
Need your marketing performance evaluated?