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Plain text emails... they're so bland! If you wanted to read plain text, you'd go to the library, right? After all, you're using Constant Contact - a powerhouse tool for creating beautiful, vibrant, image-driven emails. Seriously, who cares about plain text email?
Unfortunately, that's just not the case. Plain text emails started the email party, and they'll be here until the last person leaves. But why should you care about the plain text version? Before we can explain the importance, we need to understand the difference.
At its simplest form, a plain text emails is void of any visual formatting. That means you can't add or change:
Plain text emails are fool proof! Because they are so simple, no information can be lost when they are viewed on different email clients (i.e. Outlook, Gmail, Thunderbird, Comcast, AOL, etc.)
HTML emails are a whole different ball game. HTML stands for HyperText Markup Language, the same coding used to make websites. HTML emails use a formatting called rich-text formatting, which makes it possible for you to change all of those visual elements I listed above. In essence, with the help of Constant Contact, you are basically creating a mini, one-page website that goes straight into someone's email inbox.
Now that you know the difference, why should you care about plain text email? Here are 5 reasons to mull over:
There you have it. We should most definitely care about plain text emails. Want to learn more about Email Marketing best practices? Maybe you need a new Constant Contact template design? Then, you'll want to click here: MasterVsMaster.com
Photos courtesy of http://www.business2community.com/
Yeah, landed here because I'm looking for some way to edit the plain text portion of an email campaign. I guess you can't do that anymore? It's been a few years since I've used Constant Contact, lol.
Thanks for posting in the Community! It looks like you have been utilizing the 'custom code' emails in your Constant Contact account. For assistance with those I would recommend calling in to our support team as they can get you to the correct department that handles those specific types of campaigns! Here is some additional information on custom coded emails.