Why Facebook "Likes" Alone Are Not Enough
By Dave Charest
Sure, Facebook “Likes” are important.
But they’re only one piece of the puzzle.
Thanks to Facebook’s algorithm, it’s extremely easy to fall off the radar even after someone has “Liked” your Page.
That means you can’t be satisfied with Page “Likes” alone.
You’ll need to make sure you’re getting people to take action on a regular basis. This way, when you have something you really want to promote the chances of people actually seeing it are much better.
So how do you move beyond the “Like” and get people to continually take action? That’s exactly what we’ll take a look at here.