Supreme Court Justice Louis Brandeis once said, "There is no great writing, only great rewriting." Anyone can sit down at a computer and haphazardly type, but good writing is a process. It requires planning, thoughtful creation, and multiple revisions. As Dennis Roth said, "If it takes a lot of words to say what you have in mind, give it more thought."
Good writing is worth the investment because well-chosen words are immensely powerful. Need proof? Watch this two-minute video clip and witness how the re-writing of just a few words completely changes the story's outcome.
To your success,
Maureen Dudley enjoys writing, ballroom dancing, and jazz music. A travel aficionado, she has zip-lined in Mexico, explored an Egyptian pyramid by flashlight, and slept in a 12th-century Austrian castle. Her company, Dudley & Nunez Communications, specializes in helping clients nationwide with Constant Contact. Her monthly small business newsletter, Maureen’s Marketing Moment, is read worldwide. She can be reached at (916) 759-6977 or email@example.com.
Remarkable video Maureen! I'm sitting at my desk with tears in my eyes!!! It's amazing the power of words!! Thank you so much for sharing!
I am such a sap. Thanks for making me think about today and what we write just a little bit differently.
And THAT is the power of stories -- the words we choose tell a particular story, and the challenge is to find the right story for the audience. I think the video got it a bit wrong -- she didn't write "the same with different words" -- she wrote something very different. She wrote a very different story for passersby to read and respond to. The objective was the same, the approach was not.
(Love this video, and have had it in my favorites for a while now -- thanks, Maureen, for bringing it back to the forefront.)