As small business owners, it seems like a no-brainer. We have friends, we have a product or service our friends want to hear more about, and we want to share it with them. Of course, the best way is socially, through sites that link us all together.
But then when we head to the sites and see the work that needs to be done and kept up over time, it seems so daunting! Pssst…here’s a secret about Social Media, if you place your information out there, then your friends and followers can do the work for you!
Digital Buzz Blog reports that on Facebook alone, each user has an average of 130 friends and likes 80 pages! When a friend of yours likes your page and becomes a fan, they are over 50% more likely to recommend you to another friend! And when they “share” your information through these channels, they extend your reach to their friends. One little “share” can really go a long way. Studies show that users are checking in on Facebook often. The Huffington Post reports that 23% of Facebook users check in 5x a day! Wouldn’t it be great if they saw your business message on one of those daily social scans and then “liked” it or hit the “share” button?
While Facebook is a personal connection with friends, Twitter is a social site that enables you to build your community by establishing new relationships outside of your personal circle thus extending your reach even further. Twitter relaunched Twitter for Business this past Monday and makes it easy for the small business owner to join in the conversation. Mashable posted a video explaining how twitter can work for you. Click here to watch it.
When you’re ready to jump in, visit https://business.twitter.com and learn how to create your profile, attract followers, position your tweets with active tag words, extend your reach and much more. While it may seem foreign at first, Twitter is an easy channel to master. Before you know it, you’ll be in the conversation and your tweets may be picked up by some big players and re-tweeted on this national platform! Remember, the key is putting your valuable information at the fingertips of prospective consumers. When you do, the reach can be extensive!
The best part about these sites is the cost…these are free tools that require a minimal investment of time. It is an easy information stream, showcasing your product or service. Be smart about your choices because not all tools are right for your business so research what’s best for you and start with one. Look over the sites that will help you to identify real users (sometimes by sheer volume of users or by analytics) and nurture those relationships based on data and not assumptions. Don’t be overwhelmed and do nothing…. make a commitment to start today!
Tags within Twitter and Facebook can be a powerful force, since they’ll alert the person about your post.
There are so many reasons for businesses to jump on board social media. One great reason in addition to the ones you've shared is to use social media is to build your email list. When you share links to the content that you've created on social networks, the people who click on them will come to your website and will, hopefully, be invited to join your list to be notified of more great content or special offers down the road.
Social media allows you to get in the trenches and discover what consumers really think about your brand, products or services. Using social media in the right way will help you to identify consumers who indicate they’re in need of a product or service you can provide. It will also allow you to engage your current customers and make sure they have the best possible experience with your company, which will keep them coming back again and again.
CNBC reveals a certain fact that might be hurting some states in the United States, but the actual figures might have been far more large.