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Why Your Donors Want to Remain Anonymous

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Why Your Donors Want to Remain Anonymous

2015-06-26_7-53-40.jpgNetwork for Good recently raised over $1million in donations for Nepal earthquake relief efforts. Their efforts to fundraise quickly include a huge donor base, the ability to donate online and the ability to remain anonymous.

 

Have you thought about why your donors might want to remain anonymous?

 

The most obvious reason? They don’t want your emails or notifications in the future.

 

As you move forward remember a few things.

  • Let them choose how often they want to hear from you.
  • Let them know what to expect
  • Have a communication plan
  • Keep donor information secret.

 

Being transparent with your communication plan will encourage your supporters to share more about themselves in the future.

 

Check out the full article on Network for Good’s Nonprofit Marketing Blog.

Hannah M.
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