Last month I created a poll (on constant Contact of course) to ask my community about a new business service I was thinking of creating. I was very excited about the idea I had and eager to get feedback on whether others thought is was a good idea.
I posted the link to the poll on my Facebook Profile and Page, my LinkedIn Profile, Twitter and many Facebook groups that I am in. Most of the groups were networking groups that are created to support each other and give feedback. Then I waited and waited for the answers to start piling up. I just knew that social media was going to be the place where I had my fellow entrepreneurs to give me feedback on whether my new idea was viable. I got responses from 4 people and I am pretty sure one of those was my Dad since the response about what I should charge was the highest selection.
Then I wised up. I sent it to my email list. And not my entire email list. I have a segment that has opted in to hear from me anytime I have something to share (I have another segment for some who only want my once a month marketing moments.) I didn't have to wait long for the responses. The number of people answering the poll quickly rose not only to the number of responses I was anticipating but almost double that.
Think of this as a knock on the side of the head moment. I know email gets the best response. I know that while social media is important the reach that posts are getting is minimized. My email to my community got a phenomenal open & click through rate because people on that list were interested in the new business idea and in giving me their opinion. Email is reliable and will get a better response. Combine it with social media but expect your emails to help you more.
Do you need to get the word out about a new idea, service or question? Remember that the deliverability of email can't be beaten. I now have a personal story to back up all of the other research I see about email.
Agreed. Each assumes a basic part. We have found with our business sector that email is the thing that brings the deal to a close. Twitter and Facebook stand out enough to be noticed and make the association. Email motivates them to act. This can vary from business model to business model, yet in a boisterous advanced world, it regularly takes direct associations with assembling deals.