I own a corporate IT consulting firm, Interprom Inc . We market to small businesses with between 10 - 50 employees, providing network installations, flat fee all inclusive maintenence, monitoring and support, and IT consulting.
I want to start a campaign in which for all new business, we donate 10% of the revenue to our local Gilda's Club, in the clients name. (Gilda's Club provides support and resorces to Breast Cancer patients and survivors).
I really have no idea to approach this. If I say something like "Use Interprom and we'll donate 10% of your costs to Gilda's Club" (I wouldn't put it THAT bluntly), right away the prospect is thinking COST, and that's not a positive message.
Does anyone have any ideas how we might approach this?
Looking for any help! Would be willing to pay for assistance based on campaign performance!
Gavin, this type of thing can be very subjective but I learned a long time ago that sometimes you just need to be very direct and ask the customer what you want. People are accustomed to companies aligning themselves with charitable orgainziations now so maybe it won't be that big of a deal. They might just appreciate that you're making the effort to give back to the world.
I'd be interested in hearing other's opinions on this.
I'm going to tweet this post to see if we can get some more feedback.
Hello Gavin - What you want to do is announce your offering in a press release. The release can be placed on your website, with your collateral materials and just about any marketing communication use by your company. More than likely you'll have access to the logo for Gilda's Club. It's a great idea and it should help build your business with people who think like you.