"How do I grow my relationship with customers to increase their loyalty, unearth new opportunities and increase my sales with them?"
There are many steps a business can take to drive more business from its customers, however when an emotional response is elicited from a customer, a tighter bond is formed. That bond leads to higher sales.
Go the extra step
Wow, I wasn't expecting that!
How do you feel when someone goes out of their way to delight you?
When you do something that goes beyond what a customer expects, you elicit a positive emotional response that singles your business out and makes your action memorable. Think of being a guest at a restaurant and with the check, you receive a platter of small cookies - how do you feel about that?
Why not add something "extra," such as a free sample, next time you interact with a customer? Even a heartfelt "thank you" goes a long way!
The goodwill you create with these small gestures carries more weight in promoting your business than a large advertising campaign could create.
Take that extra step and exceed your customers' expectations - do something that makes them say: "Wow, I wasn't expecting that!"
Surprise and delight
Life events - so important to your customers.
Do you know your top customers' birthdays? You should!
Your top customers account for a large part of your sales and when you acknowledge them on their important day, they will remember that and thank you by giving you more business.
A simple email or postcard, delivered just before a customer's birthday, with a mention of the birthday and a special offer, such as a discount, or special service like free delivery, will make your customer feel "surprised and delighted" enhancing your bond with the customer.
Make your customers feel good about doing business with you!