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Wow, I wasn't expecting that!

Participating Solution Provider

Wow, I wasn't expecting that!

"How do I grow my relationship with customers to increase their loyalty, unearth new opportunities and increase my sales with them?"

 

There are many steps a business can take to drive more business from its customers, however when an emotional response is elicited from a customer, a tighter bond is formed.  That bond leads to higher sales.

 

Go the extra step 

Wow, I wasn't expecting that!

 

How do you feel when someone goes out of their way to delight you?

 

When you do something that goes beyond what a customer expects, you elicit a positive emotional response that singles your business out and makes your action memorable. Think of being a guest at a restaurant and with the check, you receive a platter of small cookies - how do you feel about that? 

 

Why not add something "extra," such as a free sample, next time you interact with a customer? Even a heartfelt "thank you" goes a long way!

 

The goodwill you create with these small gestures carries more weight in promoting your business than a large advertising campaign could create. 

 

Take that extra step and exceed your customers' expectations - do something that makes them say: "Wow, I wasn't expecting that!"


Surprise and delight

Life events - so important to your customers.

 

Do you know your top customers' birthdays?  You should! 

 

Your top customers account for a large part of your sales and when you acknowledge them on their important day, they will remember that and thank you by giving you more business.

 

A simple email or postcard, delivered just before a customer's birthday, with a mention of the birthday and a special offer, such as a discount, or special service like free delivery, will make your customer feel "surprised and delighted" enhancing your bond with the customer.

 

Make your customers feel good about doing business with you!

David Fischer
Solutions for Growth
Master Certified Solution Provider