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Your Small Business Saturday Promotional Plan


Your Small Business Saturday Promotional Plan

Now that you know what you’re offering, here are some resources to put together the best promotional plan possible to create consistent branding and ensure you have the most successful Small Business Saturday ever!  


Here are 3 ways to promote your Small Business Saturday offer:





1. In-store promotion


Hang a sign so your customers know you are participating. This is a great place to ask them to join your mailing list to get your other great offers. Download signage for your store.





2. Email Promotion


We suggest a plan of five emails (one a week) but do what works for you. We have three special Small Business Saturday templates created for you, a save the date, a reminder and a thank you layout. Just log into your account and click to create a new email to use them.


Here is a sample 5-week promotion plan:




3. Facebook Promotion


Keep your customers updated! Start by letting them know you are participating and then release your special offer. We’ve created a similar 5-week plan for your Facebook posts but feel free to create your own.


Here is a sample 5-week plan:



Now that you have a plan to get the word out, take some time to create the content and emails you plan on sending. You can schedule your emails and Facebook posts ahead of time so go ahead, create them now! Remember, Small Business Saturday is November 24th!


For more details, download our Small Business Saturday Toolkit!


Hannah M.
Community and Social Media Support

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