Hi Ryan - The video was very concise about the services offered. If you had a picture collage of your company in action at the top in place of the existing photo, it will draw more interest. Focus more on the customer not pictures of the company employees. You could also use a better grabber such as "Why you need student watchers."
I always say that people don’t buy products or services – they buy solutions. Here is a link to to a post on my blog which touches on a few other ideas you can get from customers.
Thought the video and site were good. In email, campaign is missing an "m". Also, i've never heard of this service before and couldn't tell from the blast, what your company offers. Might want to concisely explain it in a sentence or phrase.
Interesting service. I was a chaperon for a few of my daughters trips. We used to tape the doors so we could tell if they were opened.
I'm interested in who you send your email to and how you collect the addresses for that group? Is it all school administration types?