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Help - Keeping it simple....but not too simple

Occasional Contributor

Help - Keeping it simple....but not too simple

Hi  I don't know whether you can help.

 

We use CC for legal e-briefings. The whole usp of the brieifngs is that they are issued only as and when something happens, so they are not a newsletter, but a bulletin on something that's happened which our clients should know about.

 

Because of this I want to keep them simple, but at the same time I want them to look professional.

 

I have tried many formats, and the current one is here  http://bit.ly/yBu46r, but to be honest I am not convinced that it hits the mark.

 

Very grateful for any suggestions on how to smarten it up!

 

Thanks

 

 

 

 

4 REPLIES 4
Honored Contributor

Re: Help - Keeping it simple....but not too simple

Hi,

 

The email looked  official and something to take seriously. As an e bulletin to update your contacts I think you accomplished what you set out to do.

 

Aesthetically, I liked how the colors in the email matched those in the company logo. Are you using color cop for this? Your text was laid out nicely and I liked how the email was formatted.

 

I hope this helps,

Jarrad

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Occasional Contributor

Re: Help - Keeping it simple....but not too simple

Thanks Jarred - very useful.  Not seen color cop before and just guessed lucky on the colours, but bookmarked it for future use!

 

Mark

 

Re: Help - Keeping it simple....but not too simple

The text is formatted quite well though checklists at the bottom look much less important and make it look a little more solicity.  And if I were receiving the email I might skip it over after reading the formatted and much more important looking top.

 

Just a thought.

Occasional Contributor

Re: Help - Keeping it simple....but not too simple

Thanks Mike.  I think the message is that it does it's job (i.e. inform people what has happened with the law), which is fine.  I guess if we want to do a more sales led briefing then that's a totally different animal.  Agree on the checklists part and think I may review the whole footer area to make it cleaner.