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Help increasing the click through rate of my AR

Occasional Contributor

Help increasing the click through rate of my AR

I created an Autoresponder series that goes out to all new users that sign up for our blog. We have a great open rate (56%) but no one clicks on the links (7%). Do you have any suggestions to help you me improve my click through rate?

 

Second email that goes out:
http://conta.cc/2iGLY8S

 

Third email that goes out:
http://conta.cc/2iGSSdX

Community Lead
Typepad.com
Typepad is a premier hosted blogging service. We love our bloggers!
1 REPLY
CTCT Employee

Re: Help increasing the click through rate of my AR

Hello @TotallyTypepad! First of all, yes, you do have a fantastic open rate! I see that many of your links do have a call to action like "Optimize My Blog For Mobile Devices" or "Share on Twitter". What I would recommend is that you underline the link so your readers know that these links you created are clickable. Also, you can use a button to have the link stand out more. Buttons are useful for mobile-friendly emails since they are easier to click on than a smaller text link. I'm going to include a few links to our Blog and FAQs that have more information how on to improve your click rate.

 

7 Things You Can Do to Significantly Improve Your Email Click-Through Rates

Format Links to Get More Clicks


Caitlin M
Community & Social Media Support

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