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How to write a more exciting subject for the e-mails, so they get to be open?

Occasional Participant

How to write a more exciting subject for the e-mails, so they get to be open?

Our subject was listed as:

An Exciting, Multi-Cultural, Interactive and Educational Event

Out of 300+ sent, we had 21 opens ... Another organization I work with, claims 50%+ opens ... What do we do wrong here?  Thank you for your suggestions in advance.

 

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3 REPLIES 3
CTCT Employee

Re: How to write a more exciting subject for the e-mails, so they get to be open?

Hello peter,

 

Thank you for posting this is a great topic and something I am sure most of users have questions on.  There is a great website http://rackandwrite.com that assists in making creative subject lines.

 

As for this specific Subject line "An Exciting, Multi-Cultural, Interactive and Educational Event," there are a few things you can change. First, you should not have a subject line over 50 characters. A subject line over 50 characters is more likely to get marked as spam, and most readers only read the first 10 characters of a subject line. Secondly adding a date to the subject line has shown to improve subject lines by up to 20%. Lastly we want to look at the time you are sending your email here is a FAQ on best times to send.

 


Hopefully this all helps!

Andrew H.

Tier 3 Support Specialist
Occasional Participant

Re: How to write a more exciting subject for the e-mails, so they get to be open?

Basically email subject lines should appeal to someone's ---

1) vanity - want to NOT be embarassed

2) social status - want to fit in 

3) fear - want to NOT miss out or get hurt by something

4) love - good for people who *really* care about your niche

5) adventure/curiosity - basically a "try this"

6) intelligence (not logic) - asking them a question they can answer

 

Here are some tested email subject lines I found that reportedly get opened...

 

  • You Are Not Alone
  • The Most Dangerous Threat to ______
  • How to Increase Your _____ by 254%
  • Why You Can't Count On __________
  • Do You Do These 5 Mistakes While _______?
  • Is This Total BS?
  • Why Every ____ Should _____
  • 5 Supersonic Actions to Sky-Rocket Your _________
  • Is Your _______ Awesome or Annoying?
  • Six Types of _________ - Which Group Are You In?
  • The Crimes We Commit Against Our ___________
  • A Startling Fact About ________
  • You Can Have _______ IF You Follow This Simple Plan
  • Break Out Of ______ (jail?)
  • How Much is Your Working "Tension" Costing Your Company?
  • Take This One Minute Test!
  • The Truth About _______ (Getting Rich)
  • Have You Ever Seen a Grown Man Cry?
Occasional Participant

Re: How to write a more exciting subject for the e-mails, so they get to be open?

For yours though, I probably would have done something like ---

"Finally! An event your kids will LOVE"