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Monthly Newsletter Open Rates


Monthly Newsletter Open Rates



I've noticed my Open rates on my newsletters always seem to be above average compared to the industry rates. I'm over 34%


Am I that good or is it just a freek of nature?


Here's my last email:

CTCT Employee

Re: Monthly Newsletter Open Rates

Hi LeopoldL!


That's great that you are above average!

I don't think it's a freek of nature by any means!


Your newsletter looks great but it's not always about the looks of the newsletter. There are a lot of factors that go into our reporting.

For example, if someone mails to a huge list that they spent the last six years growing, the list might be out dated. That being said, they might end up getting a lot of bounce backs. By having a lot of bounces that can really throw off your reporting since you are sending to such a large number and not many people are opening.


This could mean you are sending to a nice clean list and you have a strong reader base.

This is great! 

All I can say is keep up the good work and let's hope your open rates stay up high. :smileyface:

Melissa M
Community and Social Support Intern

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Occasional Participant

Re: Monthly Newsletter Open Rates

Very nice