Our company offers Money Coaching as a benefit to employees accross the US. Check out our newsletter and us know how we can improve it.
Our Money Coaching benefit includes:
-telefonic money coaching
-free financial webinars
-working with a coach on a personal website (improving it to be more like mint.com)
-and our newsletter
-free articles, calculators, videos, etc that relate to fianances (found on the above mentioned website- you have to be a member to access the website).
In order to keep my interest it would need some graphics. Not a ton, just a visual tidbit. It seems kind of dry to the eye. :smileyhappy:
thanks for the feedback. This is already a big change from our last month (20%+ increase in opens). I will try to incorporate some graphics for next month. Anyone else out there?
J Scott - Ditto on the pics and graphics, especially if the help accentuate the copy. Every picture adds to the story and lets the reader place them in the situation they read about.
I would add an intro about your company featuring a benefit or two. It's also a good idea to place a testimonial in that upper region.
In my experience with financial companies you need longevity and ways to build trust.