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Revamped, single column - what do you think?

Occasional Participant

Revamped, single column - what do you think?

Hi,

 

It's so easy to just keep cranking out the same look with each new e-newsletter. Your readers are accustomed to the look but can you tell the difference between one issue and the next? Can your readers?

 

I recently changed our two column to a single column, trimmed some of the regular (repetitive) features and tried to shorten the number of topics in each issue.

 

http://archive.constantcontact.com/fs020/1101524857285/archive/1104828726406.html

 

Thoughts?

Thanks,

 

Dave

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2 REPLIES 2
CTCT Employee

Re: Revamped, single column - what do you think?

Dave:

 

It's great that you are experimenting with different templates & layouts. 
A few notes about the email.
 

  • The colors used portray your brand well.
  • The email is wide, making a horizontal scroll necessary.  This is happening because the header image is 684 pixels wide.  Also, the Premier Corporate Sponsor logos are stretching the template even wider.
  • The content would lend itself more to a two-column layout with a Table of Contents block labeled "Upcoming Events" as there is a lot of events in this one email.
  • The call to action (Registering for the events) is lost in all the information.  It's recommended to change the Registration link to another color & make it bold to make it stand out more.
  • Most of the sponsor images within the email are grainy.  You can use picnik within Constant Contact to resize the images for better clarity.
  • Lots of different fonts & font sizes - should try to be consistent.
  • Congratulations on being an All Star!
Kim Doherty
Custom Services
Highlighted
Occasional Participant

Re: Revamped, single column - what do you think?

Awesome. Thank you. Dave