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Suggestions for better clicks on this email layout

Member

Suggestions for better clicks on this email layout

View email in the link below.

http://archive.constantcontact.com/fs018/1103281455524/archive/1109092617142.html

 

Looking for suggestions on how to get better clicks. Open rate very respectable but want greater clicks.

 

Thank you in advance for sharing your expertise.

1 REPLY 1
Contributing Solution Provider

Re: Suggestions for better clicks on this email layout

Nancy - I would present an introductory summary of what people will get from the article. I've used a photograph as well with the introduction.

People are hesitant to click because of the virus issues. To over come that thinking, you need to give them some impetus to click. I would also limit the number of clicks or put a tag on the articles as a selection tool for consolidation.

Let me know if you have any other questions.

MD

Constant Contact Solution Provider
Marketing Communications Specialist
www.marketingcommunicationsgroup.net
Need your marketing performance evaluated?

MD@DMCM.net
800-251-3608
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