I ran this campaign and received 25 new likes. Is that a reasonable return? Is there anything that I should have done differently? In your experience do the number of new likes decrease, increase, or maintain with each new campaign? Would love to hear how you utilize this feature.
I always find coupons are a great way to engage people! I might suggest using the word "exclusive" rather than "just for fans", for some reason it triggers a sense of specialness. Like people would want to get in on the offer, NOW!
I also might suggest changing the yellow font on your second page, it is a little difficult to read.
One way to make sure people redeem your coupon is to give it a deadline and mention that in your campaign as well! You might find you get a higher redemption rate when people have a sense of urgency to use it.
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