I created this email as our first newsletter sent out to current customers. We market and sell over-the-counter oral pharmaceuticals for people dealing with the oral side effects of cancer therapy, medications and medical conditions. The product line can also be used as an adjunct to your oral hygiene regimen. The newsletter was designed to provide patients with news on oral health, helpful tips and exclusive promotions.
What do you think??
Great start on your newsletter. Don't be afraid to use your own pictures in future emails. I always try to keep my paragraphs short or break a longer paragraph into two. I don't think the average reader gets past the second sentence as they "breeze" through...
Also, it should be "complimented" not "complemented".
You're absolutely right...I'll include my own pictures next time. And not sure how I missed the misspelling, but thank you! Appreciate the feedback!
Consider shortening the introductory letter as possible. You might also add an "In this Issue" set of links at the very top so readers can jump to a tip or short article especially for future mailings.
Choose a descriptive branding for your newsletter such as Oral Care Tips and include specific descriptions in each subject line. My open and click through rates dramatically increased once I dropped the date and issue number from my subject line and added very clear topics.
Congratulations on a great start to your newsletter!
Sofia - Very nicely done with a narrow target market that is definitely needed.
I agree with all of the comments you received, especially in the main column. People like to scan and a long paragraph force their eyes away that column of words. In fact, I went immediately to the tip on the right.
I reversed my columns about a year ago and use more paragraph breaks in the main column.
In a recent post on my blog, I discuss a few pointers on using email thet you may find helpful. If you visit it, please let me know what you think.
I think your email has too much text to be effective. My email I was told was to wordy, so I tried to just create links to some wordpress blogs for explanation. I am still working on mine so when you see it, you can tell me what you think.
Sofia - at first glance it is eye-catching. Although, keep in mind - most people glance over an email for a few seconds to maybe 10 seconds. If they don't see something that stands out that pertains to a need or want at the moment - they will close the email. Much like any advertisement you look at in print - email campaigns are somewhat similar.
If your objective is to solely educate your audience - and YOU KNOW they want to be educated - then this type of newsletter may be effective. But, I have always advised my clients that unless they are selling business to business - educating your audience should be a secondary objective.
As you said - you SELL products. I assume this is how you make a living also. So, you may want to promote your products as your first objective and then educate your audience as a second objective. I would recommend placing product images, with a purchase link, and then let them know it will benefit your prospects and how it can help your prospects in the long-term (education).
My suggestion is to be creative by designing a SALES/PROMOTION VEHICLE email campaign that's main objective is to get your audience to buy your products but educate them at the same time.
I hope this helps!
Sophia – I like Victor’s idea of a product promotion for
each newsletter. However, I still see the education of your readers may be more
important to many in your select audience.
I had radiation therapy in the head and neck area many years
ago as I fought non-Hodgkin lymphoma. Radiation saved my life but it has played
havoc with my saliva glands. To date, I have not found a complete solution,
however, I still search and appreciate as much information as I can find.
If I may steal a recommendation from direct mail it would be
test, test and test again. For example, try a product focused newsletter with a
special offer. Then use an information and education newsletter about a certain
product and that product offered at list price but include a money back
guarantee. One-half of your audience gets one and the other half gets the
These are just two ways to test of many. If we know what all
people would respond to, life would be simpler.
The lead story of my next edition of Direct Mail Success is
about testing. If you would like a copy of it, please let me know and I’ll send
it to via email.
Lots of great feedback...thank you! I'm working on my second newsletter now and will post it soon. Hopefully I've interpreted your comments into an effective piece! Thanks again!