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Yikes! I think I created a monster! Help!

Solution Provider

Re: Yikes! I think I created a monster! Help!

Have you considered breaking up this long format into several shorter, single focus emails? Or using teasers to drive people to your website if they want to read all of the details?

 

Good luck,

 

Judy Baker

Occasional Visitor

Re: Yikes! I think I created a monster! Help!

I think the content you have is good but to shorten it you can re-do the letter into a left column newsletter, and use bullets to make points, as well as shorten the links you have into a few words and post that in the left column.  That would save you at least 1 scroll. It's packed with great info though!

Solution Provider

Re: Yikes! I think I created a monster! Help!

Here's another thought: Why not split the newsletter in half and send out two newseltters a month instead of one? You put your name in front of subscribers more frequently, can get offers out to them more frequently, all while keeping them interested in the information you're sending and not adding any more work for yourself. 

--Janet