cancel
Showing results for 
Search instead for 
Did you mean: 

critique and follow up

Occasional Contributor

critique and follow up

Hi 

 

I saw this and thought perhaps it might be a good idea?!  it would be great to have some critique of our recent e-shot we got good open rate and a forward too. Any insightful help would be really appreciated. 

 

Also how would you  follow up with this kind of message? Obviously there has been some interest but no purchase ?

 

Any way we can also easily identify those emails who didnt open the e-shot,  as I was reading somewhere it might be worth sending again as text only and change the title of the email ?

 

I look forward to hearing from you tahnks again.

 

Sam

Here is our image 

eshot_march14.jpg

 

4 REPLIES 4
Honored Contributor

Re: critique and follow up

Sam,

 

Background images don't work in many email clients. You'll end up with white text on a white background.

If you're looking for a contrast consider a solid background and never white text.

 

Tony Schaefer
CTCT Solution Provider and SMS Marketing Specialist
Constant Contact All Star 2009-2010-2011-2012
www.cliquemarketing.biz

Occasional Contributor

Re: critique and follow up

Thank you Tony for your insight there! 

 

Really interesting feedback I cant believe Constant Contact dont mention that in some guide somewhere or if they did I didnt see it !! On many of the templates available images are shown in backgrounds. Really disspoainting actually, how many have I sent which could have been a complete waste of space!! Don't suppose CC really care aas long as they pick up the monthly fee!!

 

Will need to have a rethink  for future campaigns. 

 

Any comments on follow up and whats your opinion on sending again as text only to those who didnt open ? 

 

Do you know how to get a list of unopened from the report ? 

 

Thanks again 

Honored Contributor

Re: critique and follow up

The issue with background forms is mainly with Outlook and Outlook.com as I recall.

Most of the other client including GMAIL should support them.

 

You'd be safe to use a dark text with your image and still be able to be functional, just never white. If the image doesn't really provide a value, consider dropping it all together, or  just make a graphic with the text on it. Same challenge though,  as many clients don't have images enabled by default either.

 

 

I'll let the moderators support the product question you have. 

 

Tony Schaefer
CTCT Solution Provider and SMS Marketing Specialist
Constant Contact All Star 2009-2010-2011-2012
www.cliquemarketing.biz

Honored Contributor

Re: critique and follow up

Thanks Tony!

 

Hi Ed, with the new contacts system, if you go into your Reports, you will now have a Did Not Open Report. Just go into any of the report options and you will see it on the left.

 

Let us know if you have any questions!

 

Just remember that we only track opens by inserting a 1px by 1px image and if your contact doesn't choose to download images, we don't count that as an open even though they may have in fact opened it.

 

Hope that helps!