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Google Analytics integration?

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New Member

Google Analytics integration?

Hi wondering if there is a way to set up tracking with Google Analytics and CC?


Ideally, I'd like to see where my traffic (that ultimately registers on my site via CC) is coming from.  What source, what campaign, what keywords, etc.


Has anyone managed to do this? 


 


Thanks so much!


Matt


 

27 REPLIES 27
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Employee

Google Analytics

While I am not an expert on Google Analytics, you should be able to track how visitors are getting to your site, which pages they are hitting, and where they are leaving from.  Unfortunately this is really more of a function for Google Analytics and isn't necessarily related to Constant Contact. I would recommend taking a look at the services Google Analytics offers for more information.


 


I would like to point out however that using our typical Join My Mailing List form will only be trackable for you until the visitor actually leaves your website. Since the registration process in the Join My Mailing List form would direct them off of your site after entering their email address, that would end your ability to track them with Google Analytics as well. As an alternative, you could considering using our Constant Contact Signup Form Generator which would allow you to generate your own sign up form using our API. This would allow you to keep the user on your site and continue to track them.


 

David J

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New Member

A different kind of GA integration

For what Matt is asking, it seems the answer is to simply make his "thank you for signing up for our newsletter" page a Goal in Google Analytics.  This should provide the info he is after.  However I'm looking for something a bit different.....


In order to track all traffic from your CC emails as "campaigns" in Google Analytics, you need to append a campaign tracking URL parameters onto the end of each link URL.  There is a handy tool for doing this found here: http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578



I'd like to see CC's be able to create these tags automatically without having to append these parameters onto each link by hand.  Other email vendors do this...


http://www.realmagnet.com/about/newsevents/press/google_pr2008.html


http://www.mailchimp.com/features/power_features/analytics360/  (<-- REALLY good!!!)


 

Thanks,


Josh 

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New Member

Re: A different kind of GA integration

Basically every email marketing service provider but Constant Contact; AweberGetResponseBronto, and Contactology offer Google Analytics integration.

 

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Moderator

Re: A different kind of GA integration

We actually integrate with Google Analytics in the same way as all of those providers, by adding campaign tracking codes to your URLs in your Email Marketing Campaign.  The one area we do not integrate with Google Analytics, which was the topic in the follow up post, is through our Join My Mailing List signup form.  This is something we will continue to look at in the future.  Thanks for the follow up post with that additional information though.

Dave Berard
Senior Product Manager, Constant Contact
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New Member

Re: A different kind of GA integration

Could you link to the feature page explaining how cc's ga integration works and where to set this up?

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Moderator

Re: A different kind of GA integration

Sure, we explain how to set this up on our FAQ section where we explain our integrations we've done with other products.  Here is the FAQ for setting up Google Analytics for your campaigns.

Dave Berard
Senior Product Manager, Constant Contact
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Member

Re: A different kind of GA integration

Hello. I just want to add my MAXIMUM encouragement to integrate this feature. I recently oversaw a redesign of our website, and installed Google Analytics for the first time, so we can begin to actually KNOW what our website is doing for us. About one hour ago I found my way to the Goals section of GA, and the first goal I wanted to establish, naturally, was how many of our visitors sign up for our newsletter. Lo and behold, this is the one thing I CANNOT do! Unbelievable. A major flaw for Constant Contact. Otherwise I've been happy with the product. I would very much appreciate it if you let me know the moment this becomes possible. Or if you, or anyone else, has any suggestions of how to track this through some other, less straighforward method. Thanks. 

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Moderator

Re: A different kind of GA integration

Feature request has been passed back to our engineering teams and they definitely are looking at this.  One thing that would be worth noting, you can incorporate Google Analytics into your signup process if you create a custom signup form which leverages our API.  While this does require knowledge of web development, we have an out of the box form generator for PHP developers that you can use if your running a PHP website and are comfortable installing this.  You can then incorporate any GA pieces you want. 

Dave Berard
Senior Product Manager, Constant Contact
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Member

Re: A different kind of GA integration

Thanks, Dave. 

 

To be honest, I'm not totally certain whether our website runs PHP or not. I think so and I'll take a look at the form generator to see whether I feel comfortable installing the code. My guess is I won't, and we'd have to pay to have somebody else install it, so I may just have to wait this one out. 

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