There have been many, MANY comments and questions regarding the return of Anchor Links. Using the 3rd gen editor we have no way of creating anchor links adn I for one am hugely disappointed!! This is something I used in EVERY email newsletter in the past and suddenly CC has decided for me that I no longer need them.
I have a lower click rate due to this change, many readers scan the top section and only click on what pertains to them or they find important - and without the anchor links directing them down the newsletter to that specific section, they don't generally bother to scroll, scroll down to find it.
PLEASE, PLEASE bring back a simple Anchor Link we can use in a table of contents at the top of an email/newsletter.
I hope for a quick response - you guys have had months and months to design the needed option.
Hey @SequoiaPFC, thanks for your feedback as well as everyone else that's posted in here. With the current state of email clients, the majority of them actually don't support anchor links. Apple's iOS email client, Yahoo!, as well as Android don't support anchor links. Due to these email clients holding more than half of the market share in email clients, adding anchor links into campaigns would cause a very inconsistent experience for the majority of recipients. In order to find a solution to this, we've created the "Read More" block in the 3GE editor which allows you to post a quick snippet of content and then link to the website that contains the full article. This also helps get the recipients more engaged and allows them to see the content that they are interested in. You can find more information regarding this block here.