It would be useful to be able to interrupt the a/b test and select a winner at will, instead of having to wait for the test to complete (which lasts at least 6hrs).
There are a few reasons for this:
1) One of the tests might show to be much better very quickly
2) One of the tests might have slightly less opens, but a significantly better CTR
When choosing a winner, the unsent portion would be sent immediately.
@DavidC8737 Thank you for the great feedback and examples of why this would be a good feature. I have opened your idea for voting.
I agree with this - depending on the email or the user, click rate can be more crucial than open rate.
Also, it would be helpful to be able to specify different preheaders in the A/B test in addition to just subject line.
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