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"Add To Calendar Link" for non-Constant Contact events

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"Add To Calendar Link" for non-Constant Contact events

We use a service called Geocentric for our website, and that's where we keep our event calendar. We send out a weekly email with our events, and some of our subscribers have requested an "Add to iCal/ Google Calendar" option. 

 

I've only been able to find solutions for this if people are managing their calendar with Constant Contact. Is there a way to create an "Add to [whatever calendar" option without importing the event to Constant Contact? It would be way too confusing and redundant to use CC to manage our events.