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Is there a way to send a postcard or newsletter to a large group of recipients, but have each message personalized with their name in the greeting?
While you may add personalization to the content of your campaigns, there is no way currently to personalize the subject line. This is because doing so may lead to an increase of spam complaints, as spammers are known for using personal data in the subject line of emails.
Most templates already have it as part of the template. Make sure that you fill in first and last names in when you are entering contacts email addresses. Hope this is helpful.
Are you using a template? If so, you should be adding the custom fields with the "Insert Contact Details" button on the left side of the page when you are editing your email.