04-15-2012 12:57 PM
What is the best time/day/month or hour to send out a monthly newsletter with product information and sale/coupons? I run a decorating business and specializing in window treatments. I usually send one out a month but only a quarter are opened and not much response. Just would like to know if one day of the week is better then the other for "busy" people/customers to read.
Thanks for all your help!
04-15-2012 02:57 PM
When's the best time of the week to send an email that will be read quickly? I run a decorating, window treatment sales and service and usually send a newsletter once a month or every other month but have little response as far as opens. Only a quarter of my emails are open (yes they are active emails). My emails are usually decorating advice, with coupons or discounts or manufacturer rebates. Thanks
04-15-2012 03:41 PM
Donna, I've always heard Tuesdays are one of the best days to send it. It often depends on your industry of course. We also shoot for pay days (15th and 30th) for reasons I probably don't need to explain.
Hope this helps!
04-15-2012 09:23 PM
I think that with your kind of business and product, continuing to inspire folks to be interested in your content would be tough. I know that I have never purchased window treatments more than once per home.
Is your target audience the home owner or the commercial reseller.
Having said that, what is the content of your email and goal of your newsletter? Brand awareness? New product announcements? Where do you get your email addresses from? Do you segment your list? Figuring out the most compelling content is critical and even then you may still encounter problems as a result of your products.
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04-19-2012 03:45 PM
Tuesdays and Wednesdays are traditionaly the best days. We send out daily emails so there is a lot of data on this. Sending the first week of the month makes good sense as well.
04-25-2012 08:22 PM
There are many reasons why an email campaign doesn't perform well -- even just the subject line can make ALL the difference. Without a compelling subject line, your emails won't even get opened.
You could do some testing with your subject lines. Try sending the same email with two different subject lines to differentt lists. You could do the same thing when determining when is the best day/time to send -- try sending the same email to different lists at different times.
Also, I recently read that Saturday morning is the best time to send. The "perfect" time always seems to be changing.
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