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The rule of thumb for most applications is about once a month. But what it really depends upon is whether the content in the email is relevant.
If the content of the newsletter is fresh and changes frequently, then weekly or bi-weekly publications would be in order and would serve the subscribers better than a monthly newsletter. The trick is to have content that your subscribers are interested in reading. The content must address the question “What is in it for me?”
For example, here at JNG Associates, up until January of this year I published monthly newsletter. Now I publish a monthly newsletter and by using “Social Campaigns” from Constant Contact I send my subscribers an additional email describing the “Special of the Month”, such as the “January Jumpstart”. No one felt they were being spammed because they were interested in the information contained in both publications.
I hope this presentation has been of help to you.
Should you want more information or have questions, please feel free to send to me an email at firstname.lastname@example.org or call me at 781-307-5258.
Joseph Grillo 781-307-5258 email@example.com
Great information, thanks for sharing! Interesting content is an excellent way to keep your contacts wanting your next email. It's also important to set the proper expectations for sending frequency--if you offer a monthly newsletter or a weekly highlight make sure you stick to that time-frame.
Hannah M. Community and Social Media Support
If you find my post helpful, and it answers your question, please mark it as an Accepted Solution