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Registered: ‎04-20-2012

Mobile version of email newsletter

Had a subscriber ask whether we can create a mobile version (iPhone, Android, etc.) of our email newsletter. Any thoughts?

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Re: Mobile version of email newsletter

Hi Frank,

 

Here are some tips that will help you create mobile friendly emails:

 

Important:

  • Text only emails tend to get better results because they render properly and the links will function as intended.
  • Constant Contact is not responsible for how an email will display based on the phone provider's email client.
  • Constant Contact templates aren't specifically designed for mobile devices, but any device capable of displaying HTML emails should not have a problem viewing our templates.

Text only

  • Text-only messages, on average, yield a higher click-through rate than HTML emails.
  • The email will render properly and the links will function as intended.
  • We suggest that you create a new list of contacts that you know receive their emails on their phone.
    Note: Text emails are only reported as an open if a link with the email is clicked.

HTML

  • Keep the email simple, get to the point quickly, and make sure your brand is immediately recognizable.
  • Make sure your subject line is clear and short. That may be your only opportunity to capture your mobile subscriber audience.
  • Think about the screen size. Screens on a handheld are often small, so remember that you are working with a small space and a limited time to capture attention.
  • Know your audience. For example, knowing what portion of your list reads their emails on a mobile device will be helpful in creating your content.
  • Add a link to view as a web page.

I hope this helps,

Jarrad

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Re: Mobile version of email newsletter

[ Edited ]

Another point that this question raises is that we all should be testing our email to see what it looks like on at least the most popular iPhone device.

 

Recent statistics show that at least 30% of email will be opened on a mobile device (phone / tablet ) by the end of the year.

 

In my humble opinion CTCT really needs to step up and help the customers with this and possibly provide some "Mobile Safe" templates.


 

Tony Schaefer
Constant Contact Solution Provider and SMS Marketing Specialist
www.cliquemarketing.biz

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Posts: 4
Registered: ‎09-26-2012

Re: Mobile version of email newsletter

Hi there,

 

We have created our own background image for our emails.  On mobile devices, our text bleeds out of the page...can you give us some tips, suggestions for making our template more mobile friendly?  Here is a link to our latest email, please open on a mobile device to better understand what I am describing: http://campaign.r20.constantcontact.com/render?llr=tc6tmheab&v=001Xb0L0r5qCg1yjKl_hmuwjL50Lg74UbjjU0...

Thank you,


Cherrie

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Posts: 7,417
Registered: ‎02-20-2012

Re: Mobile version of email newsletter

Hi Cherrie,

I tested out your email on a mobile phone. It looks like the text is going wider than the image, is this what you are seeing as well or are you seeing the text be cut off on the side of the phone. Also, what email client (Outlook, AOL, Gmail, etc) are you sending the email to?

 

This could have to do with the width of the email. It looks like it was made wider than the recommended 600px, do you know how to adjust this width? I would be happy to test this out further for you. 

 

Do we have permission to go into your account to take a look? What is the name of this email?

 

Thanks,

Hannah McClure
Community and Social Media Support

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Registered: ‎09-26-2012

Re: Mobile version of email newsletter

Hi Hannah,

 

That is correct, the text is bleeding off the page in mobile web versions. Our company phone is the iPhone so the mobile versions we are seeing are in the iPhone browser.  We also use Apple Mail and Microsoft Entourage for Mac desktop softwares.  

 

You are also correct on the email width.  I initially adjusted it because the president of the company felt as if the template was too "skinny".  He felt that he receives marketing email from many sources that is much bigger than 600 px.  I have repeatedly recommended that we not adjust the template width larger than 600px, as I notice that is an industry standard, but can you give any suggestions along these lines? 

 

The latest email to use that template (i created a new template for October) would be the "Thoughts From the Heart - September 2012".  I'm not sure if that is the exact name, but along those lines.  Feel free to access our account if you feel you can offer any suggestions.

 

Thank you for your response!

Cherrie

Moderator
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Re: Mobile version of email newsletter

HI Cherrie,

I took another look at the email in detail. I made a copy called "CTCTThoughts From The Heart - September 2012" in which I brought the template back to 600px to test. This copy does not have the text wider than the background when opened on an Iphone. Unfortunately some clients will restrict the email width (on a phone or a computer) and cut it off or make the user scroll. The reason the template is designed 600px wide is to display in most clients successfully.  I understand the reason behind the increase but this is something to pass along. 

 

The other thing I wanted to point out was that not all users will see the background image at all. Outlook is a large email client who does not display background image so the user would only see a white background. This would happen on a phone or in the email client on a computer. 

 

Hope this helps. 

 

 

Hannah McClure
Community and Social Media Support

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Re: Mobile version of email newsletter

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Marissa Rogers
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