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Images can be deceptively tricky when it comes to how they display in your email. What looks great printed out, scanned in, or even on your camera might not translate well in an inbox. So what can you do to make the transition as smooth as possible?
Trim and Tailor – Just like a suit looks better when it is fitted to a person, an image will look better if it’s fitted to its email. Make sure you take the time to find out your image’s dimensions and size. Then keep in mind that all of our emails are 600px wide. Depending on how those two numbers compare, you may want to do some resizing. Also, make sure the file size stays beneath 350KB.
Watch Your Modes and Layers – If you are looking at your image in an outside program that shows you Color Modes, RGB is the best way to go. Likewise, any layers should really be flattened or removed before the image is uploaded.
Once you’ve checked those things off your list you can upload your image into Constant Contact and get going.
Jaime McCall Knowledge Base Writer Constant Contact