12-29-2010 02:55 PM
What is the best way to integrate a campaign on Constant Contact with our site analytics (using Urchin)? I gather there's supposed to be some way of "tagging" links so that they appear as a "Campaign" but I'm having to dig to figure out how to do this. I can see in the stats that certain links were referred due to links in my CT emails. But I'd ultimately like Urchin to recognize specific email campaigns and then apply its own metrics to see how well that email drove traffic to the site.
12-30-2010 04:08 PM
I'm a GA user but I am sure the process is the same. You will need to create custom URL tags and replace the CTCT generating links with these. You will then start to see it show up under your campaign instead of coming from mail.something.something. Here is the GA link to the same thing you need in Urchin: http://tinyurl.com/3wf7jt In Urchin look for "custom URL or URL builder or something. If that fails use what ever support you have with Urchin including their message board. Happy New year, Tony