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Occasional Advisor
e-sleuth
Posts: 12
Registered: ‎02-19-2009

Tracking How Emails are Opened

Is there any way to track where/how emails are being opened? I'd love to be able to see what percentage of our opens are being done on a PC versus mobile device. Is this currently available or is there a plan to offer this in the future?

Clique_Marketing
Posts: 1,442
Topics: 14
Kudos: 88
Ideas: 10
Solutions: 12
Registered: ‎10-20-2009

Re: Tracking How Emails are Opened

Hey sleuth,

 

That's some very important information that unfourtualy isn't availabe.  I can't think of an automated way to collect that.


I've asked for an addition of a mobile box along with TEXT and HTML to try to capture a users preference.  In some cases I've added a preference box to my sign up forms to collect that data up front.

 

Tony Schaefer
Constant Contact Solution Provider and SMS Marketing Specialist
www.cliquemarketing.biz




 

 

Occasional Advisor
e-sleuth
Posts: 12
Registered: ‎02-19-2009

Re: Tracking How Emails are Opened

[ Edited ]

I'd love for some feedback from CC... Constant Contact, is this functionality in the works? We love using CC for our email marketing because if its ease-of-use but are getting to the point where we truly need to know more about how our emails are being viewed.

Regular Participant
JonathanMandell
Posts: 30
Registered: ‎08-31-2011

Re: Tracking How Emails are Opened

Thanks for the input e-sleuth.  Collecting device type is something we would love to do and are currently investigating the feasability to deliver that capability.  So, I cannot say when/if we will have that functionality.  What other attributes would you be looking to understand and what kind of decisions can you envision making based on that data?

Jonathan Mandell
Product Manager - Reporting and Analytics
Occasional Advisor
e-sleuth
Posts: 12
Registered: ‎02-19-2009

Re: Tracking How Emails are Opened

It would be great to know how our emails are being viewed and then be able to create contact lists based on that information. For example, if there was a way that CC tracked how emails were viewed by individual users then we could search for that criteria and create a list of "Mobile" users to offer specific deals to them.

 

That would be the best-case scenario... If there is just a general "Percentage opened in mobile device" then we could at least get an idea of how many of our email subscribers are opening emails on-the-go. This could impact our call to action and how image-heavy our emails are.

Regular Participant
JonathanMandell
Posts: 30
Registered: ‎08-31-2011

Re: Tracking How Emails are Opened

Thank you... that helps put it in context for me.

Jonathan Mandell
Product Manager - Reporting and Analytics
Regular Participant
JonathanMandell
Posts: 30
Registered: ‎08-31-2011

Re: Tracking How Emails are Opened

For anyone interested I will be holding a webinar next Tuesday from 4-5 EST where I will walk though some new reporting concepts.  You have all been great at giving me some valuable feedback, so I would love it if you could join me.  There are only 15 spots open so please register.

 

 http://events.constantcontact.com/register/event?llr=v58u9ghab&oeidk=a07e5sn5rmreea09af6

 

Thank you so much,

Jonathan 

Jonathan Mandell
Product Manager - Reporting and Analytics