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Hi Hope! I found the following information for you. But since it's not Retail specific, I will also tweet your question to see if any other retail email marketer has any advice to share!
Although there is no one besttimetosend, here are some very general trends. Be sure to consider testing the besttimetosendto your unique audience.
Days of the Week - Previously, Tuesday through Thursday were considered to be the best performing days. Recent surveys indicate Monday may be the new favorite.
Time of Day - Because the volume of email sent is highest between 10 am and 2 pm, your emails may have a greater chance of being seen from 8 am - 10 am or 4 pm - 6 pm.
Frequency - While most companies will not want tosend more than one email a day to a list, the average pattern of sending is two emails a month. Always set your customers' expectations for how often you will be sending and tell them if your sending patterns will be changing ahead of time. customers
Ways to Find Your BestTimeto Send Email
Use the following methods to find out when most of your contacts are most likely to see and read your email.
Trends from past emails - To look for trends in when contacts have op ended your emails in the past, review your past emails' Unique Opens reports.
Consider purpose - Why and when would your contacts be most interested in engaging with your email content? Example: When a career counselor realized her audience reads her emails after work hours, she tried sending at 6 pm instead of 11 am. Her open rates tripled because her emails appeared at the top of her contacts' inboxes when they got home.
Test to See What Works - A popular way to test the besttimetosend is to try "AB Testing".
Here is an overview of how AB testing works:
Create two new test contact lists in Constant Contact.
Copy (not move) or import one half of your contact list into each test list.