Auto-suggest helps you quickly narrow down your search results by suggesting possible matches as you type.
Showing results for
Search instead for
Did you mean:
This area of the Community has been archived.
If you are looking for assistance, please see our Knowledge & Support area. If you are looking to leave feedback, please take a look at the Your Feedback & Ideas area. If you have any questions, you can reach out to our Community team at communitysupport(at)constantcontact(dot)com.
An Overlooked Way to Improve Your Event Invitation
Apply these three tips to get more responses to your event invitations:
Clear benefit to attending. Make sure your subject line conveys the clear benefit to attending your event. Will it be a good networking experience or are they supporting a great cause? Whatever the reason, make sure it’s clearly stated. It helps you stand out in the inbox and gets them excited to attend.
Create a sense of urgency. Another great tip is to create urgency around registering for your event. If people have all the time in the world to register, that’s how long they will take. Instead, try inserting your registration deadline in the subject line. According to the Worldata Email Usage Study, It helps get your email opened by 24-29% and it increases registrations. Whether it’s the date of your event or the deadline for early bird registration, it will have an impact.
Make it exclusive. Are you letting past attendees register first? Let your email recipients know by making your invitation feel exclusive and you will see a higher response. Just by using ‘exclusive’ in the subject line generates an additional 24% open rate according to the Worldata Email Usage Study.
Don’t let your event invitation go to waste. Make sure it’s getting opened by having an effective subject line.