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An Overlooked Way to Improve Your Event Invitation


An Overlooked Way to Improve Your Event Invitation

My guess is if you hold events, then you invite people through email because 91% of small organizations think email is effective to market events. And they are right. It doesn’t matter how professional and effective your event invitation is if it doesn’t get opened.

 Apply these three tips to get more responses to your event invitations:

  1. Clear benefit to attending. Make sure your subject line conveys the clear benefit to attending your event. Will it be a good networking experience or are they supporting a great cause? Whatever the reason, make sure it’s clearly stated.  It helps you stand out in the inbox and gets them excited to attend.
  2. Create a sense of urgency. Another great tip is to create urgency around registering for your event. If people have all the time in the world to register, that’s how long they will take. Instead, try inserting your registration deadline in the subject line. According to the Worldata Email Usage Study, It helps get your email opened by 24-29% and it increases registrations. Whether it’s the date of your event or the deadline for early bird registration, it will have an impact.
  3. Make it exclusive. Are you letting past attendees register first? Let your email recipients know by making your invitation feel exclusive and you will see a higher response. Just by using   ‘exclusive’ in the subject line generates an additional 24% open rate according to the Worldata Email Usage Study.  

Don’t let your event invitation go to waste. Make sure it’s getting opened by having an effective subject line.

Want to learn more about subject lines? Attend our free webinar: Subject Line Design.  

Honored Contributor

Re: An Overlooked Way to Improve Your Event Invitation

Great points, Katharine!


Thanks for sharing with us the best way to get your Event Invitation opened and to receive more responses for your Event!

Honored Contributor

Re: An Overlooked Way to Improve Your Event Invitation

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