Just like fashion trends, email design trends continue to change and evolve. The experts from our Professional Services Team have compiled a list of some of the top 2023 email trends that will make you stand out. Take a look and see if any of these might align with your brand and goals for this year:
Organic Shapes: Rounded corners on images are becoming increasingly popular as they add a softer and more modern feel to an email. You can use Canva or other image editing software to create rounded corners as well as create other organic shapes.
Bold Colors: This is the year for deep green and blue-green for a modern, earthy feel. Other colors to consider include bright yellow, electric green, and periwinkle. These colors add a little fun and can be used to create high-contrast color palettes. ( Click here for help changing colors in your template!)
Borders Everywhere: Add borders to your tables, around images, or the entire email. Style with lines instead of color if your branding is more subtle.
BIG Headlines: In 2023, it's all about making a bold statement. Large and bold headlines are a great way to grab your customers' attention and deliver your key message.
Minimalism: By shortening the message, increasing negative (white) space, and using fewer, bigger images, you can create a clean and minimalist look that draws the customer into your message.
These trends can help you to create an email that stands out from the crowd and makes a lasting impression on your audience. Remember to test and see which trends work best for your specific audience.
Need help applying these trends to your marketing? Reply and share your emails below to get help and advice.